I have recently been working with a new start up business called Orchid Therapeutics who offer seated and normal massage, specifically targeting local companies and those with impairments. My role with them has been to offer guidance and advice on business cards, leaflets, logo design and a free, simple website. I found this experience to be very useful as I have not necessarily worked with customers directly before, and it helped me narrow down the possible questions and explanations that would be needed for future projects. This experience has also helped me with business lingo, and translating complex systems into something that someone non-technology based can understand. Through the minimal information given at the beginning of the project and constant communication with the customer, I believe that I have been able to provide the products and services that they hoped for.
The design is inspired by the calmness and serenity felt when experiencing a massage, as well as being clear and informative for future customers. A Twitter account and website were also created, and the artist helped to update the Facebook group.
There were some difficulties along the way, including spelling mistakes on a just printed business card, but the customer understood the situation, especially given that several people had checked over the design and wording. I was able to learn from this mistake, and I now double check spelling and grammar errors through Microsoft Word, before and after InDesign. Through this process, I believe that I have massively grown my InDesign skills and customer service. It was very exciting to work with someone so local, and to work with a local printing press also.